Inclusive design strategies are our model for the future. IBM iX, a strategy partner of IBM, needed an experience for Fast Shop Brazil Electronics that resonated with the culture of Brazil.
INCLUSIVE DESIGN
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THE FUTURE OF INCLUSIVITY
There will be more than "600 million mobile subscribers in 2023, and two thirds will be from the Asia Pacific and Sub sub-Saharan Africa. Latin America and Asia show stable growth in commerce services "(GSMA Intelligence, 2020). Designing solutions for emerging markets is more important than ever before.
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In order to capture global market share, inclusive design studios must depart from traditional patterns in order to comprehend developing market customer behavior and challenges faced.
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The IBM Fast Shop of Brazil is an example of how to create a user-friendly design that caters to different regions and cultures, while retaining a consistent corporate identity.
Large scale social impact.
High financial return.